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This web site had the following in the web site, "What type of holiday? Where would you like to go? Hadrians Wall Walk - Guided." Our analyzers saw that the web site stated " Hadrians Wall Walk - Self Guided." The Website also said " St Oswalds Way - Self Guided. St Cuthberts Way - Self Guided. Northumberland Coast Path - Self Guided. When would you like to go? FIND MATCHING HOLIDAYS . Hadrians Wall Walk - Guided. Hadrians Wall Walk - Self Guided. St Oswalds Way - Self Guided. St Cuthberts Way - Self Guided. Northumberland Coast Path - Self Guided." The website's header had walking holidays as the most important optimized keyword. It is followed by uk walking holidays, uk hiking holidays, and walking holidays england which isn't as ranked as highly as walking holidays. The next words shepherdswalksholidays.co.uk uses is hiking holidays england. walking tours was included and could not be understood by search crawlers.